Month: May 2017

Have You Overlooked International SEO?

Many business owners are so obsessed with the American search engines that they completely overlook international SEO. Unless your business or service is directed only to those in North America, you must consider ways to spread the word to other countries as well. When searches are done in other languages, you need to be represented within the results. One of the main reasons that international SEO is overlooked is due to the fear that optimizing for other languages will be too difficult. It is necessary to devote at least one page on your website to the language that you...

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How Much Do Keyword Domain Names Matter?

There is no doubt that keywords in domain names matter for SEO.  However, there is a lot of debate as to how much they matter – and whether they really matter enough to justify paying the high price tag of an exact-match domain name. Domain Name is Just One Factor There are literally hundreds of factors which affect search engine rankings.  While domain name is one of these factors, experts will tell you it only accounts for about 1% of all your SEO.  If SEO is your only reason for choosing the exact-match domain name (as opposed to branding...

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Does It Still Pay to Optimize for Search Engine Marketing?

Here’s a question that comes up frequently these days, either on discussion lists or directly from clients: If paid listings through Overture, Google, and other PPC programs result in top rankings on major search engines, why bother to optimize your site for search engines? It’s a good question, and the answer is equally compelling. There are many reasons why search engine marketing (SEM) is necessary and remains a top marketing strategy that gives you an excellent ROI. While it’s true that paid listings will put you at the top of many major search engines, these links are usually labeled...

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